MARC details
| 000 -LEADER |
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| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200921161551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200921b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789325982390 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
001.42 |
| Item number |
CHR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Chawla, Deepak. |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Sondhi, Neena. |
| 245 ## - TITLE STATEMENT |
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| Title |
Research methodology : |
| Remainder of title |
concepts and cases/ |
| Statement of responsibility, etc. |
by Deepak Chawla; Neena Sondhi. |
| Medium |
Eng |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Vikas Publishing House, |
| Date of publication, distribution, etc. |
2020 (Reprint). |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 789 pages, author index: |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section I : Research Process: Problem Definition, Hypothesis Formulation and Research Designs, 1.Introduction to Business Research, 2.Formulation of the Research Problem and Development of the Research Hypotheses, 3.Research Designs: Exploratory and Descriptive, 4.Experimental Research Designs --<br/>Section II : Data Collection, Measurement and Scaling, 5.Secondary Data Collection Methods, 6.Qualitative Methods of Data Collection, 7.Attitude Measurement and Scaling, 8.Questionnaire Designing --<br/>Section III : Respondents Selection and Data Preparation, 9.Sampling Considerations, 10.Data Processing --<br/>Section IV : Preliminary Data Analysis and Interpretation, 11.Univariate and Bivariate Analysis of Data, 12.Testing of Hypotheses, 13.Analysis of Variance Techniques, 14.Non-Parametric Tests --<br/>Section V : Advanced Data Analysis Techniques, 15.Correlation and Regression Analysis, 16. Factor Analysis, 17.Discriminant Analysis, 18.Cluster Analysis, 19.Multidimensional Scaling --<br/>Section VI : Reporting Research Results, 20.Report Writing and Presentation of Results, Comprehensive Cases, Addendum 1: Conjoint Analysis, Addendum 2: Ethical Issues in Business Research, Appendix 1:, Appendix 2:, Appendix 3:, Appendix 4a:, Appendix 4b. |
| Statement of responsibility |
Dr Deepak Chawla, distinguished professor, International Management Institute (IMI), New Delhi, Dr Neena Sondhi, professor, International Management Institute (IMI), New Delhi. |
| Title |
Data on problems and cases in SPSS and EXCEL sheets |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Research Methodology, concepts and cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains - marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated -- Publisher's website. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Research Methodology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |